A quality management solution enables businesses to constantly measure and monitor the performance of contact centre agents and the quality of the service they provide to customers from within a single application.
This is achieved through analysing the depth and quality of customer interactions across all contact channels (voice, web chat, email and video), while also implementing advanced employee evaluations on a regular basis to track compliance and performance. Incorporating analytics, targeted coaching, scorecards and training into quality management processes can also help employees improve their skills and overall service delivery.
Benefits
Improve customer service
- Regular and constructive feedback sessions help equip agents to deal with customer interactions better.
- Improved visibility into agent performance helps address any internal process challenges or skills/knowledge gaps that may impact service levels.
- Coaching and skills development also help contribute towards a more positive employee experience and a better experience for customers.
Boost efficiency & reduce costs
- Help automate the quality assurance process across all interactions while gaining insight.
- Built-in form intelligence reduces the supervisor effort required to manage evaluation forms while improving accuracy and efficacy.
- Select a level and depth of automation depending on requirements.
Identify opportunities for agent training
- Correctly identify and take specific action based on evaluation scores.
- Implement automated business rules to action e-learning or other training efforts. Tie these together with existing training to help employees develop and extend their skills.
Reduce organisational risk
Monitor voice and screen recordings to verify that the correct information has been shared with customers and that agents enter accurate information into business applications.
Challenges
Managing risk can be impractical
Managing risk and enforcing compliance across all customer-agent interactions can be impractical and often comes with a hefty price tag.
How to manage multiple scorecard types
It is difficult to manage multiple scorecard types and versions across all interaction channels and campaigns.
Evaluator bias can be problematic
Evaluator bias can affect the accuracy of agent performance scores.
Implementing processes can be challenging
Implementing processes to improve skills and address knowledge gaps can be a challenge.
Insufficient reporting
Businesses often do not have sufficient or adequate reporting in place to assess training shortcomings, agent improvement areas, evaluator productivity etc.