Need to do more with less? There may be a lot of economic pressure on local businesses at the moment, but for contact centres focused on outbound sales the objectives remain relatively unchanged – sell more, deliver a great experience, and reduce costs where you can.

The good news is that there are number of ways to do this. In an outbound contact centre, there are four variables that can impact sales and your overall operational costs. These include how you manage your leads, the performance of your agents, the efficiency of your processes, and how you measure and manage your contact centre operations.

Watch the videos below to find out what specific aspects you need to look at, and practical things you can do to quickly drive improvements.