Today’s biggest taxi service is actually a technology company. While its ‘product’ is providing customers with the means to get from point A to point B, what sets Uber apart is that the app-based transportation network has embraced digitisation to make journeys hassle-free.
For Saurabh Kumar, CEO at In2IT Technologies in South Africa, this is the perfect example of why spend on technology is strategic in every way. Mobile technologies and cloud platforms give Uber more reach, which means that the technology doesn’t merely aid operations, but also acts as a marketing and sales tool. “With the arrival of digitisation, technology is no longer merely an enabler of business – it now provides a growth platform for business and, via advanced analytics, acts as the engine for expansion.”