CFOs have traditionally not had to engage with IT. The CIO or other IT execs would simply recommend that the company adopt certain technologies without explaining how those technologies benefit the company. Buzzwords about technology and business processes can be impressive or baffling, depending on the level of communication between departments. It has become increasingly apparent that CFOs can benefit from engaging with IT, and that this engagement has a direct impact on profitability.
Thinus Janse van Rensburg, Managing Director at INOVO, a leading contact centre business solutions provider, suggests five ways CFOs can get closer to understanding how the customer relationship is their ultimate responsibility and how IT plays a role in producing the desired outcome.