According to Ofra Strauss, the only way to maintain profitability is to meet the needs of customers. While this is an undeniable truth, the ways in which you go about doing this are complex. Your customers may not care how you go about meeting their needs – the multiple processes that are involved – but they care about the outcome. Recent developments have allowed robotics and automation to take on a behind-the-scenes role that can deliver exactly that kind of customer service and experience.
Desktop automation or Robotic Process Automation (RPA) isn’t as complex as it sounds. What it can do is record, mimic, and then automate any manual desktop activity an individual may perform when carrying out any tasks within a process. In day-to-day business operations, this could include high-volume, repetitive tasks related to customer service, finance (such as invoicing), IT, or even HR. As this automation can occur seamlessly between any application or system, and requires no heavy back-end integration, it is non-disruptive and quick to implement and scale.
With this in mind, here are three brief reasons why it’s becoming the norm for businesses to automate manual desktop tasks to increase profitability and efficiency:
One bot can effectively do the work of three human employees, around the clock. Instead of being inundated with tedious manual processes that take longer and cost more, automation can yield enormous increases in efficiency and productivity – resulting in a potential ROI of between 30 – 200% in the first year. On a purely functional level, desktop automation decreases manual processing time, improves accuracy, and also reduces the cost of performing everyday business processes.