There’s an increasing interest in workforce well-being, particularly when that workforce is largely deskbound. Apart from the health problems that can plague those who spend several hours a day sitting at their computers such as sore backs, necks and other muscles, brain and creativity stimulation can plummet when performing repetitive tasks. Employers are seeking ways to improve the environment for their teams without compromising on productivity.
In certain environments the workforce is made up of younger people. They are more likely to be motivated by the kinds of activities that speak to their experience. Since so many played (or still play) console games, this experience can be used effectively to appeal to them.