As the largest cloud contact centre provider in Africa, INOVO leverages fully customisable, industry-leading technology to integrate effortlessly with all systems, channels and apps. The company provides tech, implementation, integration and expert support to simplify and optimise all contact centre operations.
South Africa (CT, JHB)
BBBEE Status
Level 4

” What technology companies tell you vs. the realities of operations is vastly different. As a former manager of a financial services contact centre, I really found it challenging to manage an environment with so many variables outside of my direct control – especially without proper metrics and data. Human behaviour also has such a direct impact on the cost of sale, cost of collections and customer experience.

It dawned on me that there are many companies with good technical solutions and skills but none with the operational, commercial and technical acumen that can truly apply, amend, and adapt a technical solution to provide real business returns. “

– Wynand Smit, CEO and founding partner of INOVO

Company history

INOVO was established in 2006 after a group of experienced contact centre specialists joined forces to disrupt the South African contact centre market. Adopting a “partner” over “vendor” approach, the goal was to deliver business services that extended beyond just providing great technology, and really focused on understanding, and meeting a customer’s unique requirements.

Wynand Smit

Chief Executive Officer

With over 10 years of operational and strategic experience in the SA contact centre industry, Wynand Smit’s understanding of technology and its application to business has benefitted multiple organisations across a variety of industries. As CEO of contact centre business services provider INOVO, he is passionate about using the contact centre as a platform to drive positive change in a business.

Jan Kühn

Executive: Business Services

After achieving various technical and operational successes within the industry, Jan realised that he could offer much more than purely selling and implementing tech. He wanted to solve problems and add value to the life of the end user. Until today, this is what excites him about INOVO, “It’s not just about the tech, but rather the client and understanding needs to achieve business goals. Our decades of knowledge and learnings provide the toolkit to help them achieve those goals.”

Jan believes in surrounding himself with exceptional people who have a shared vision, and he loves to help up-and-coming talents grow and learn.

Thinus Janse van Rensburg

Managing Director

Thinus is a family man who enjoys solving problems. He also loves CrossFit and competitive sports, especially motorsports, cycling and MTB.

Fueled by an interest in technology, he studied electrical engineering. After working in the field for a few years, he decided to explore another interest of his – finances. After completing his Actuarial Science degree, he worked as an actuary within the pension industry.

In 2011, Thinus joined forces with Wynand and Jan at INOVO. As Managing Director, he plays an integral part in guiding the business and driving successful outcomes.