Small business personalisation for big business customer service is where it’s at, writes Wynand Smit, CEO of INOVO Remember the little shop on the corner where the owner knew your name, your [...]
According to Ofra Strauss, the only way to maintain profitability is to meet the needs of customers. While this is an undeniable truth, the ways in which you go about doing this are complex. Your [...]
As sales specialist Chris Murray puts it: “The salesperson you’d ideally like to be and the salesperson you’d like to encounter as a customer should roughly be the same, shouldn’t they?”. That’s [...]
What the movie Jaws did to inspire unjustified terror in audiences about the shark species, movies such as Terminator and iRobot have done to create an innate fear of robots, in particular, that [...]
In a corporate environment it’s easy to get too focused on performance measurement. While individuals within departments concentrate on achieving their personal and departmental key performance [...]
