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Customer Experience 2017

Image – Abel Maestro Garcia (CC), Flickr

Change can be intimidating – for some company executives, the fear of potential problems being created by change can hinder progress and growth. In a competitive marketplace, stagnation leads to loss – businesses must adapt or risk customer loyalty eroding. The imperative to upgrade and improve is now greater than ever – 2017 is the Year of Customer Experience.

‘Change’ in the contact centre has distinct objectives: improved efficiency and productivity, and increased business and customer intelligence. Operationally, the objective is to save on costs. Introducing business solutions to achieve these objectives results in an enhanced customer experience.

Vocal customers demand to be heard

Customers are aware that multi-channel communications platforms are available, and they have come to expect that as the norm. Whether via voice, email, chat, online or social media, they want to be able to communicate with companies by their preferred channels, and they want to know that their expectations are being met. This presents a challenge of its own, ensuring that in the provision of multiple channels, CX is not compromised. The customer and business intelligence provided by each channel must be accessible to all who need it, so that there’s no breakdown in communication. Seamless communication leads to improved efficiency resulting in enhanced CX, as agents can then access all the data necessary to provide contact resolution, whether that’s related to customer service, sales or debt collection.

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