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Image (CC) - Gary Knight, "Mobile Phones And Abercrombie" (Flickr)

Image (CC) – Gary Knight, “Mobile Phones And Abercrombie” (Flickr)

As people migrate to social media platforms on mobile devices companies are faced with the challenge of effectively reaching their customers.

“Omni-channel communication is the desired goal of any company that’s serious about providing a seamless customer experience across all channels, irrespective of the channel used,” Wynand Smit, chief executive of INOVO told Fin24.

First National Bank recently launched its new omni-channel platform and retailers Pick n Pay and Mr Price have mobile applications and websites optimised for e-commerce.

Read the full article on Fin24Tech >

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